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What is an eBook?

An e-book is a non-editable, reflow able book that is converted to a digital format to be read on any digital device such as computer screens or mobile devices and also an electronic book, also known as an e-book, These books are made available by publications and consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. There are some e-books exist without a printed equivalent and this e-book could be read on dedicated e-reader devices, also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets, & smartphones. It is a trend of print and e-book sales moving to the Internet, where readers buy traditional paper books and e-books on websites using e-commerce systems in 2000s. As a user, you can browse through titles online, and then when they select and order titles, the e-book can be sent to them online or the user can download the e-book and also at the start of 2012 in America, more e-books were published online than were distributed in hardcover


Techopedia explains Electronic Book (E-Book)

Mostly e-books originated as technical product manuals, but today, the format covers most publishing formats. Most of the publishing companies also offer e-books as an alternative to hard copy publications and also some e-books use a proprietary format, such as those designed for Amazon’s Kindle tablet.


Characteristics of an eBook

E-books are files that you can read on a digital device a tablet, smartphone; computer, etc. Some of the files can be read on digital devices (i.e. word documents) e-books have specific characteristics that differentiate them.


E-books shouldn’t be editable

The different characteristic of an electronic book: the text should not be editable and one more thing an eBook should always be converted into a format that ensures it’s uneditable.


Today so many people having access to it on digital devices, people could potentially change any content without the author’s permission. So, in order to qualify as an actual e-book, the text should not be able to be changed in any way, just like a paperback book.


eBooks are reflowable (with an exception)

Another important characteristic is that true e-book should be reflowable so it means that no matter what the size of the screen you’re viewing the e-book on, it will always fit your screen; text will remain formatted with line breaks and chapters and images will resize to fit the proportions of the device you’re reading on.


There is one exception though: PDFs. Considering PDFs can’t be edited, but they aren’t reflowable, they technically don’t qualify as eBooks according to the characteristics that differentiate eBooks. PDFs have become “unofficial” e-books and are still widely used eBook formats.


eBook formats

You would come across quite a few options if you search for e-book and also using many of these formats is pretty slim. To keep it simple for you, we are going to just take a look at the three that are known for their ease of use and ability to be used in a format that is widely distributed.


EPUB (.epub)

An electronic publication or an EPUB, is the most widely supported format and can be read on a variety of devices, including computers, smartphones, tablets, and most e-readers (except Kindles). EPUB files are reflowable, which makes them true eBooks and easier to read on small devices.


AZW (.azw)

AZW files were developed by Amazon for its Kindle e-readers and files can store complex content like bookmarks, annotations, and highlights. But the use of AZW files is limited to Kindles or devices with Kindle apps. Additively, they can only be accessed from the Amazon online bookstore.


PDF (.pdf)

It is known as a portable document format, isn’t technically a true e-book according to our definition, but it’s the format most people are familiar with. Created by Adobe, PDFs are known for their ease of use and ability to hold custom layouts. It hold the format, and aren’t reflowable, it is difficult to read on a small screen.


Popular eBook devices

An eBook can be read on a variety of digital devices; any digital screen really. Below are a few of the most popular devices that eBooks are viewed on:

  • Computers
  • Tablets
  • Smartphones

In recent years though, a device called an eReader (electronic reader) was developed specifically for reading and storing eBooks. An eReader is simply a handheld device that eBooks can be read on. Some of the most popular eReader devices include:


  • Amazon’s Kindle
  • Rakuten’s Kobo
  • Barnes & Noble’s Nook

Some of these devices were made with built-in lighting so that readers can continue to read once they no longer have access to light.


Unfortunately, some of the models don’t have this feature. For convenience, companies like Amazon and Kobo created apps that allow you to continue reading from any device that has the app downloaded. This means that you can start reading from your eReader and when it gets dark, you can finish on your computer, smartphone, or tablet if needed.



what is an ebook: eReaders

You might be thinking, “Why purchase an eReader when I can easily use my smartphone or tablet?”

Well, there are a few perks eReaders have that those devices don’t.


1. They have great battery life. In fact, their battery life can last for weeks depending on usage.

2. eReaders can hold thousands of books! I don’t know about you, but my iPhone storage fills up pretty fast. There’s no way I could store all of the books I want to read and then some. This isn’t a problem if you have an eReader.


3. They’re easy to read outside. Ever been soaking up the sun while trying to read an article on your computer or smartphone, but you can’t because the LED is basically unreadable? Yeah, eReaders don’t have that problem.


Purchasing eBooks

There are thousands of retailers that you can buy eBooks from. Some of the most common, eReader-compatible retailers include Amazon, Barnes & Noble, Kobo, and Google Play. You can also go directly to a company or author’s website – many times, authors will promote their eBook on their own site.


Benefits of eBooks

With eBooks introduced to the world of reading, have you ever wondered what could possibly make them better than traditional paperback books? I have, and here are just a few of the benefits of eBooks:


eBooks save space

Some people are fortunate enough to have big libraries to store their books. But for the bookworms who don’t have that extra room, eBooks save a tremendous amount of space by allowing readers to store thousands of books on one device. No more searching for space to store your new books. eBooks save money


I know this one caught your eye, because who doesn’t want to save money? With no manufacturing or shipping costs, eBooks are cheaper than paperback books. The average price of an eBook rings in at less than $5, whereas paperback books are generally more than $10. Might not seem like much, but it adds up if you’re an avid reader.

eBooks save the environment

Quite possibly my favorite benefit of eBooks. The book-printing industry consumes 16 million tons of paper each year; that’s 32 million trees. And don’t get me started on the amount of pollution that factories release into the air. Talk about an enormous carbon footprint.


With eBooks making up around 30 percent of book sales, they not only save energy and reduce pollution, but they also save approximately 9.6 million of those 32 million trees annually! A win for everyone.


eBooks are portable and convenient

Anything that makes life easier for people is attractive, and convenience is a real crowd pleaser. eBooks are portable AND convenient. With a supported eBook device, you can have a library at your fingertips. Carrying around your favorite books on your iPad, eReader, smartphone, or table (all lightweight devices!) sounds a lot easier than lugging around a thousand paperback books if you ask me.


Instantly download eBooks

Nowadays, when people want something, they want it now. You can buy an eBook from virtually anywhere on any eBook supported device with the touch of a button and download it instantly. No more driving to the store and wandering around for hours shuffling through the dozens of bookshelves or waiting for your order to arrive. You can easily access eBooks anytime and anywhere, and start reading right away.


You can change the font size of an eBook

Depending on the format (excludes PDF), you can change the font size of an eBook. This is especially appealing to those who have a hard time seeing. No more squinting or reaching for your glasses. It’s nice and easy to customize your font size with an eBook.


Although you can’t change the font size of a PDF eBook, you still can zoom in on your device. Not as convenient, but still something you can’t do with a paperback book.


eBooks are searchable

Unlike paperback books, eBooks are easily searchable. Instead of flipping through the pages trying to find a favorite quote or part of the story, you can go back by searching keywords to find the section of your book you were looking for. This is especially helpful when you’re reading long books that would take hours to flip through looking for a specific page. 


Why create an eBook?

If you’re considering making an eBook, it’s most likely for one of two reasons:

  1. Self-publication purposes
  2. As part of your marketing strategy

Whatever the case may be, let’s look at why you should move forward with making an eBook.


Self-Publication

Whether it’s a research paper or simply a book you’ve been working on, self-publishing an eBook is a great idea for anyone looking to share their ideas with the world. Not sure how to publish an eBook? Don’t let that stand in your way; it’s pretty easy and worth the effort. Given the fact that eBooks are shareable and easily accessible to readers, new writers can expand their audience by sharing their eBooks online.


They’re also a great way to gain confidence on your specific subject matter and improve your writing skills. Creating an eBook to educate readers allows you to expand your knowledge on the topic, establish your expertise, and develop your writing and editing skills along the way.


Marketing Strategy 

eBooks are becoming increasingly popular as part of marketing strategies. This is because content is the backbone of inbound marketing, and the quality of that content can make or break an inbound marketing strategy. When it comes to mastering your strategy, understanding what type of content works best in each stage will help you successfully plan your inbound marketing strategy.

eBooks are particularly great assets in the attract stage of the inbound marketing strategy.


They create brand marketing awareness and offer value to visitors (potential customers) by giving them something that is useful to them. If you manage to do it right, you can turn those visitors into leads by gathering their contact details and moving them to the convert stage.


As a marketer, writing an eBook is a great opportunity to be the one-stop shop that readers want. With informative, valuable content, you’ll attract strangers to your website and provide your company with potential leads. How do these visitors become leads, you ask? If you gather their contact information, such as their email addresses. A great example of how effective eBooks can be in your marketing efforts.


How to make an eBook

It can be overwhelming learning how to make an eBook, but they’re actually fairly easy to put together and promote with a little guidance.

The process begins with defining your objectives and audience. Why are you writing the eBook and who are you writing it for? Knowing these things will then allow you to choose a topic that will not only interest your audience, but also fulfill the reason you’re writing the eBook in the first place.


Once you’ve chosen a topic, choose a specific title to pulls in your readers. It should also give them a reason to want to read your eBook; a vague title won’t get you very far.


From there, begin outlining your eBook by planning an effective introduction, breaking your eBook into chapters, and planning appropriate calls-to-action placements throughout the eBook. Creating this outline will save you time once you start writing.


Writing your eBook should be fun. This is your chance to show readers that you’re an expert on the subject you’re writing about. Include details, be creative, and show them what you’re made of. Be sure to proofread once you’re done!


Next comes the design. From color to visuals to branding and font, the design of your eBook should complement the content it will include. Your title should pull the reader in, but the design should help with that too.


To make your eBook appear easy to read, consider the formatting too; break up large blocks of text with lists and visuals.


Finally, you’ll want to convert, publish, and promote your eBook! You’ve put a lot of thought into it, as well as invested a lot of time in it. So promoting it is an important step. You want to make sure your eBook is seen and read. Creating a landing page, using social media marketing, and incorporating your eBook in your blog strategy are all simple, yet effective, ways to start promoting your eBook right away.